where to buy scratch-off tickets: best places & tips for winning
Scratch-off tickets are a popular form of instant lottery games that offer the thrill of potentially winning big prizes with just a scratch. Whether you’re a seasoned player or a newbie, knowing where to buy scratch-off tickets and how to increase your chances of winning can make the experience more enjoyable. Here are some of the best places to buy scratch-off tickets and tips to help you win. Best Places to Buy Scratch-Off Tickets 1. Local Convenience Stores 7-Eleven: Known for its wide variety of scratch-off tickets, 7-Eleven is a go-to spot for many players.
- Lucky Ace Palacenew
Luck&Luxury100% / $1500Casino popularity:Collecting more data...Payment methods- Wagering: 35 x (b)
- Withdrawal time: 1 days
- Minimum deposit to casino: $30
- Bonus max bet: $5
- Established: 2024
- Free Spins: 200
- 1st Deposit Bonus:100% / $1500 + 200 Free Spins
- Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
- Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
- Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
- Leading selection of slots
- VISA casino site
- HD streaming casino games
- Newly unveiled casino
- Signup offer now available
- Mr. Gamble special bonuses
Show more -
- Starlight Betting Lounge
Celestial Bet100% / $1500Casino popularity:Collecting more data...Payment methods- Wagering: 35 x (b)
- Withdrawal time: 1 days
- Minimum deposit to casino: $30
- Bonus max bet: $5
- Established: 2024
- Free Spins: 200
- 1st Deposit Bonus:100% / $1500 + 200 Free Spins
- Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
- Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
- Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
- Leading selection of slots
- VISA casino site
- HD streaming casino games
- Newly unveiled casino
- Signup offer now available
- Mr. Gamble special bonuses
Show more -
- Cash King Palace
Royal Wins100% / $1500Casino popularity:Collecting more data...Payment methods- Wagering: 35 x (b)
- Withdrawal time: 1 days
- Minimum deposit to casino: $30
- Bonus max bet: $5
- Established: 2024
- Free Spins: 200
- 1st Deposit Bonus:100% / $1500 + 200 Free Spins
- Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
- Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
- Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
- Leading selection of slots
- VISA casino site
- HD streaming casino games
- Newly unveiled casino
- Signup offer now available
- Mr. Gamble special bonuses
Show more -
- Golden Spin Casino
Luxury Play100% / $1500Casino popularity:Collecting more data...Payment methods- Wagering: 35 x (b)
- Withdrawal time: 1 days
- Minimum deposit to casino: $30
- Bonus max bet: $5
- Established: 2024
- Free Spins: 200
- 1st Deposit Bonus:100% / $1500 + 200 Free Spins
- Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
- Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
- Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
- Leading selection of slots
- VISA casino site
- HD streaming casino games
- Newly unveiled casino
- Signup offer now available
- Mr. Gamble special bonuses
Show more -
- Spin Palace Casino
Win Big Now100% / $1500Casino popularity:Collecting more data...Payment methods- Wagering: 35 x (b)
- Withdrawal time: 1 days
- Minimum deposit to casino: $30
- Bonus max bet: $5
- Established: 2024
- Free Spins: 200
- 1st Deposit Bonus:100% / $1500 + 200 Free Spins
- Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
- Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
- Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
- Leading selection of slots
- VISA casino site
- HD streaming casino games
- Newly unveiled casino
- Signup offer now available
- Mr. Gamble special bonuses
Show more -
- Silver Fox Slots
Elegance+Fun100% / $1500Casino popularity:Collecting more data...Payment methods- Wagering: 35 x (b)
- Withdrawal time: 1 days
- Minimum deposit to casino: $30
- Bonus max bet: $5
- Established: 2024
- Free Spins: 200
- 1st Deposit Bonus:100% / $1500 + 200 Free Spins
- Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
- Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
- Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
- Leading selection of slots
- VISA casino site
- HD streaming casino games
- Newly unveiled casino
- Signup offer now available
- Mr. Gamble special bonuses
Show more -
- Lucky Ace Casino
Luck&Luxury100% / $1500Casino popularity:Collecting more data...Payment methods- Wagering: 35 x (b)
- Withdrawal time: 1 days
- Minimum deposit to casino: $30
- Bonus max bet: $5
- Established: 2024
- Free Spins: 200
- 1st Deposit Bonus:100% / $1500 + 200 Free Spins
- Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
- Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
- Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
- Leading selection of slots
- VISA casino site
- HD streaming casino games
- Newly unveiled casino
- Signup offer now available
- Mr. Gamble special bonuses
Show more -
- Diamond Crown Casino
Opulence & Fun100% / $1500Casino popularity:Collecting more data...Payment methods- Wagering: 35 x (b)
- Withdrawal time: 1 days
- Minimum deposit to casino: $30
- Bonus max bet: $5
- Established: 2024
- Free Spins: 200
- 1st Deposit Bonus:100% / $1500 + 200 Free Spins
- Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
- Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
- Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
- Leading selection of slots
- VISA casino site
- HD streaming casino games
- Newly unveiled casino
- Signup offer now available
- Mr. Gamble special bonuses
Show more -
- Royal Fortune Gaming
Opulence & Thrills100% / $1500Casino popularity:Collecting more data...Payment methods- Wagering: 35 x (b)
- Withdrawal time: 1 days
- Minimum deposit to casino: $30
- Bonus max bet: $5
- Established: 2024
- Free Spins: 200
- 1st Deposit Bonus:100% / $1500 + 200 Free Spins
- Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
- Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
- Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
- Leading selection of slots
- VISA casino site
- HD streaming casino games
- Newly unveiled casino
- Signup offer now available
- Mr. Gamble special bonuses
Show more -
- Royal Flush Lounge
Opulent Play100% / $1500Casino popularity:Collecting more data...Payment methods- Wagering: 35 x (b)
- Withdrawal time: 1 days
- Minimum deposit to casino: $30
- Bonus max bet: $5
- Established: 2024
- Free Spins: 200
- 1st Deposit Bonus:100% / $1500 + 200 Free Spins
- Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
- Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
- Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
- Leading selection of slots
- VISA casino site
- HD streaming casino games
- Newly unveiled casino
- Signup offer now available
- Mr. Gamble special bonuses
Show more -
Source
- most winning lottery scratch off tickets
- winning lottery scratch-off tickets: top strategies for success
- maximize your luck: expert tips for winning scratch-off lottery tickets
- top lottery scratch-off tickets: best prizes & winning strategies
- winning lottery scratch-off tickets: top strategies & tips for success
- maximize your luck: expert tips for winning scratch-off lottery tickets
where to buy scratch-off tickets: best places & tips for winning
Scratch-off tickets are a popular form of instant lottery games that offer the thrill of potentially winning big prizes with just a scratch. Whether you’re a seasoned player or a newbie, knowing where to buy scratch-off tickets and how to increase your chances of winning can make the experience more enjoyable. Here are some of the best places to buy scratch-off tickets and tips to help you win.
Best Places to Buy Scratch-Off Tickets
1. Local Convenience Stores
- 7-Eleven: Known for its wide variety of scratch-off tickets, 7-Eleven is a go-to spot for many players.
- Gas Stations: Many gas stations carry a selection of scratch-off tickets, making them convenient for quick purchases.
- Grocery Stores: Large grocery chains often have a dedicated section for lottery tickets, including scratch-offs.
2. Online Retailers
- Official Lottery Websites: Many states offer the option to purchase scratch-off tickets online through their official lottery websites.
- Third-Party Vendors: Some online platforms allow you to buy scratch-off tickets from different states, expanding your options.
3. Lottery Retailers
- Lottery Outlets: These specialized stores focus solely on lottery products, offering a wide range of scratch-off tickets and insider tips.
- Authorized Lottery Retailers: Look for stores that display the official lottery retailer sign for a reliable purchase.
Tips for Winning Scratch-Off Tickets
1. Research the Odds
- Check the Odds: Before purchasing, check the odds of winning for each scratch-off game. Higher-priced tickets often have better odds.
- Look for New Games: Newly released games tend to have more unclaimed prizes, increasing your chances of winning.
2. Buy in Bulk
- Multiple Tickets: Buying multiple tickets from the same roll can increase your chances of hitting a winning ticket.
- Group Purchases: Consider pooling money with friends or family to buy a larger number of tickets.
3. Play Strategically
- Avoid Patterns: Scratching off tickets in a pattern can sometimes reveal if a ticket is a winner or not.
- Check for Hidden Numbers: Some tickets have hidden numbers that can indicate a win if matched with the winning numbers on the ticket.
4. Stay Updated
- Follow Lottery News: Keep an eye on lottery news for updates on unclaimed prizes and new game releases.
- Join Lottery Clubs: Some states have lottery clubs that offer insider tips and information on the best games to play.
5. Manage Your Budget
- Set a Limit: Always set a budget for how much you are willing to spend on scratch-off tickets.
- Don’t Chase Losses: If you don’t win, resist the urge to spend more in hopes of recouping your losses.
By following these tips and choosing the right places to buy scratch-off tickets, you can enhance your gaming experience and potentially increase your chances of winning. Remember, playing responsibly is key to enjoying the thrill of scratch-off tickets.
win big instantly: discover the best instant lottery scratch-off tickets
Instant lottery scratch-off tickets have become a popular form of entertainment, offering players the thrill of potentially winning big prizes with just a scratch. Whether you’re a casual player or a seasoned lottery enthusiast, finding the best scratch-off tickets can enhance your gaming experience and increase your chances of hitting the jackpot. Here’s a guide to help you discover the best instant lottery scratch-off tickets available today.
What Are Instant Lottery Scratch-Off Tickets?
Instant lottery scratch-off tickets are a type of lottery game where players scratch off a protective coating to reveal symbols, numbers, or other hidden elements. These elements are then compared to a set of winning criteria to determine if the player has won a prize. The prizes can range from small amounts to life-changing jackpots.
Key Factors to Consider When Choosing Scratch-Off Tickets
1. Odds of Winning
- Research the Odds: Before purchasing a scratch-off ticket, it’s crucial to understand the odds of winning. Some tickets have better odds than others, and knowing this information can help you make an informed decision.
- Check the Payout Percentage: The payout percentage indicates how much of the revenue from ticket sales is returned to players as prizes. Higher payout percentages generally mean better chances of winning.
2. Prize Structure
- Top Prizes: Look for tickets that offer substantial top prizes. While the odds of winning the top prize may be low, the potential reward can be significant.
- Number of Prizes: Some scratch-off games have more prizes available than others. Tickets with a higher number of prizes can increase your chances of winning something, even if it’s a smaller amount.
3. Ticket Price
- Budget-Friendly Options: If you’re on a budget, consider scratch-off tickets with lower price points. These tickets often offer smaller prizes but can still provide a fun and affordable gaming experience.
- High-Roller Tickets: For those willing to spend more, higher-priced tickets often come with larger prizes and more significant jackpots.
4. Theme and Design
- Engaging Themes: Scratch-off tickets come in various themes, from sports and movies to fantasy and adventure. Choose a theme that appeals to you to enhance your overall gaming experience.
- User-Friendly Design: Some scratch-off tickets are easier to play than others. Look for tickets with clear instructions and straightforward gameplay to avoid confusion.
Top Instant Lottery Scratch-Off Tickets
1. Powerball Scratch-Offs
- Overview: Powerball scratch-off tickets often feature large jackpots and multiple prize tiers.
- Pros: High potential for big wins, well-known brand.
- Cons: Lower odds of winning the top prize.
2. Mega Millions Scratch-Offs
- Overview: Similar to Powerball, Mega Millions scratch-off tickets offer substantial jackpots and a variety of prize levels.
- Pros: High payout potential, popular among lottery players.
- Cons: Competitive odds, but still a chance for a life-changing win.
3. Cash Explosion Scratch-Offs
- Overview: These tickets often feature a “Cash Explosion” theme with exciting graphics and multiple ways to win.
- Pros: Engaging design, multiple prize opportunities.
- Cons: May have lower top prizes compared to other options.
4. Lucky for Life Scratch-Offs
- Overview: As the name suggests, these tickets offer the chance to win prizes that could change your life.
- Pros: High payout potential, unique theme.
- Cons: Limited availability in some regions.
5. Holiday-Themed Scratch-Offs
- Overview: Many lotteries release special scratch-off tickets during holidays like Christmas, New Year, and Halloween.
- Pros: Fun and festive themes, often with bonus prizes.
- Cons: Limited time availability, may have lower overall odds.
Tips for Maximizing Your Chances of Winning
1. Buy in Bulk
- Purchasing multiple scratch-off tickets at once can increase your chances of winning. However, be mindful of your budget.
2. Check for Unclaimed Prizes
- Some lotteries publish information on unclaimed prizes for specific scratch-off games. Focusing on these games can give you a better chance of winning a prize that hasn’t been claimed yet.
3. Play Responsibly
- While the excitement of winning big can be enticing, it’s important to play responsibly. Set a budget for your scratch-off purchases and stick to it.
4. Stay Informed
- Keep up with the latest news and updates from your state’s lottery commission. They often release information on new scratch-off games, odds, and prize structures.
By considering these factors and exploring the top instant lottery scratch-off tickets, you can enhance your gaming experience and potentially win big instantly. Happy scratching!
win big with scratch off lottery tickets: your chance to strike it rich!
Scratch off lottery tickets have long been a popular form of entertainment, offering players the thrill of instant gratification and the dream of striking it rich. Whether you’re a seasoned lottery player or a newcomer to the world of scratch offs, this article will guide you through the ins and outs of these exciting games, helping you maximize your chances of winning big.
What Are Scratch Off Lottery Tickets?
Scratch off lottery tickets, also known as scratch cards or scratchers, are small pieces of cardboard or paper that conceal a hidden message or prize. Players scratch off a thin layer of latex or foil to reveal the hidden symbols or numbers, which are then compared to the winning combinations printed on the ticket.
Types of Scratch Off Tickets
- Instant Win Tickets: These are the most common type of scratch off tickets. They offer a variety of prize amounts, from small cash prizes to life-changing jackpots.
- Multi-Game Tickets: These tickets allow players to scratch off multiple games on a single card, increasing the potential for multiple wins.
- Collectible Tickets: Some scratch off tickets are designed as collectibles, featuring themes like sports, movies, or popular culture. These tickets often come with additional prizes or bonuses for collecting a complete set.
How to Play Scratch Off Lottery Tickets
Playing scratch off lottery tickets is simple and straightforward:
- Purchase a Ticket: Visit your local lottery retailer or purchase tickets online. Choose the ticket that appeals to you based on the theme, price, and potential prize.
- Scratch Off the Cover: Carefully scratch off the latex or foil covering the hidden symbols or numbers. Use a coin or your fingernail to avoid damaging the ticket.
- Check for Wins: Compare the revealed symbols or numbers to the winning combinations printed on the ticket. If they match, you’ve won a prize!
- Claim Your Prize: If you’ve won a prize, follow the instructions on the ticket to claim your winnings. Smaller prizes can often be claimed at the retailer, while larger prizes may require visiting a lottery office or submitting a claim form.
Tips for Maximizing Your Chances of Winning
While scratch off lottery tickets are games of chance, there are a few strategies you can use to increase your odds of winning:
- Choose Higher Denomination Tickets: Generally, higher denomination tickets offer better odds and larger prizes. If you’re looking to win big, consider investing in a more expensive ticket.
- Check the Odds: Before purchasing a ticket, check the odds of winning. Some states publish this information on their lottery websites. Tickets with better odds may be a safer bet.
- Look for New Releases: Lottery commissions often release new scratch off games with better odds and higher prizes to attract players. Keep an eye out for new games and consider giving them a try.
- Play Responsibly: Set a budget for your scratch off purchases and stick to it. Gambling should be a form of entertainment, not a way to solve financial problems.
The Thrill of Instant Wins
Scratch off lottery tickets offer a unique thrill that other forms of gambling simply can’t match. The instant gratification of scratching off a ticket and discovering whether you’ve won a prize is an experience that keeps players coming back for more.
The Psychological Appeal
- Instant Results: Unlike other lottery games that require waiting for a drawing, scratch offs provide immediate results. This instant feedback can be incredibly satisfying.
- Small Wins Add Up: Even small wins can be exciting and encourage players to continue playing. The cumulative effect of multiple small wins can make the experience more enjoyable.
- The Dream of a Big Win: The allure of potentially winning a life-changing jackpot is a powerful motivator. Even if the odds are low, the dream of a big win keeps players engaged.
Scratch off lottery tickets offer a fun and exciting way to try your luck and potentially win big. By understanding the different types of tickets, following a few simple tips, and playing responsibly, you can maximize your chances of striking it rich. So why not give it a try? Your next scratch off could be the one that changes your life!
win big with free lottery scratch-off tickets - play now!
Lottery scratch-off tickets have long been a popular form of entertainment, offering players the thrill of instant gratification and the potential for significant winnings. With the advent of online platforms, the excitement of scratch-off tickets has moved beyond traditional retail outlets, providing players with the opportunity to win big from the comfort of their own homes. Here’s how you can maximize your chances of winning with free lottery scratch-off tickets.
Why Play Free Lottery Scratch-Off Tickets?
1. No Financial Risk
- Zero Investment: Unlike traditional scratch-off tickets that require a purchase, free lottery scratch-off tickets allow you to play without spending a dime.
- Try Before You Buy: This is an excellent way to test your luck and strategy without any financial commitment.
2. Increased Accessibility
- Online Convenience: Play anytime, anywhere, as long as you have an internet connection.
- Mobile Compatibility: Many platforms offer mobile-friendly versions, making it easy to scratch and win on the go.
3. Chance to Win Real Prizes
- Cash Prizes: Some free scratch-off tickets offer real cash rewards.
- Other Prizes: You might also win gift cards, merchandise, or entries into larger prize draws.
How to Find Free Lottery Scratch-Off Tickets
1. Online Casinos and Gaming Sites
- Welcome Bonuses: Many online casinos offer free scratch-off tickets as part of their welcome package.
- Promotions and Contests: Regular promotions and contests may provide additional opportunities to win free tickets.
2. Lottery Websites
- Official Lottery Sites: Some national and state lotteries offer free scratch-off games as part of their online offerings.
- Third-Party Lottery Sites: These sites often provide free games to attract new users.
3. Social Media and Apps
- Social Media Campaigns: Follow your favorite lottery or gaming brands on social media for chances to win free tickets through contests and giveaways.
- Mobile Apps: Download lottery-related apps that offer free scratch-off games.
Tips for Maximizing Your Chances of Winning
1. Understand the Odds
- Game Mechanics: Familiarize yourself with how the scratch-off tickets work, including the odds of winning and the types of prizes available.
- RTP (Return to Player): Look for games with a higher RTP, which indicates a better chance of winning.
2. Play Regularly
- Consistency Pays Off: The more you play, the higher your chances of hitting a winning ticket.
- Daily Games: Some platforms offer daily free scratch-off games, ensuring you have a chance to win every day.
3. Join Loyalty Programs
- Rewards Programs: Many online casinos and lottery sites have loyalty programs that reward frequent players with free tickets and other perks.
- VIP Clubs: Higher tiers in these programs often come with exclusive offers, including more free scratch-off tickets.
4. Stay Informed
- Newsletters and Alerts: Subscribe to newsletters and alerts from your favorite lottery and gaming sites to stay updated on new free games and promotions.
- Community Forums: Join online forums and communities where players share tips and strategies for winning.
Free lottery scratch-off tickets offer a fun and risk-free way to experience the thrill of instant wins. By leveraging online platforms, social media, and mobile apps, you can increase your chances of winning without any financial investment. So, why wait? Start scratching and who knows, you might just hit the jackpot!
Frequently Questions
Where are the best places to buy winning scratch-off tickets near me?
Finding the best places to buy winning scratch-off tickets can be a bit of a game itself. Generally, high-traffic locations like convenience stores, gas stations, and supermarkets tend to have a higher turnover of tickets, which can increase your chances of finding a winner. Some players also suggest trying smaller, local stores where the ticket selection might be less picked over. Additionally, lottery retailers that have recently sold a winning ticket often see an uptick in sales, as people believe the luck might continue. Remember, every ticket has an equal chance of winning, but these tips might help you find a fresh batch of tickets with undiscovered winners.
How can I find the best places to buy scratch-off tickets online?
Finding the best places to buy scratch-off tickets online involves researching reputable platforms that offer a variety of games and secure transactions. Websites like Jackpot.com and Lottoland provide a wide selection of scratch-offs and lottery games, ensuring a safe and enjoyable experience. Always check for user reviews and ratings to gauge the site's reliability. Additionally, look for sites that offer bonuses and promotions to enhance your chances of winning. Ensure the platform is licensed and regulated by a recognized authority to protect your personal and financial information. By following these steps, you can confidently purchase scratch-off tickets online.
What Are the Best Locations to Buy Scratch-Off Tickets with High Winning Odds?
The best locations to buy scratch-off tickets with high winning odds are typically convenience stores, gas stations, and supermarkets. These venues often have a high turnover of tickets, increasing the likelihood of finding a winning one. Additionally, purchasing tickets from locations that sell a large volume of lottery products can also improve your chances. It's also beneficial to check the lottery's website for information on recent winners and their purchase locations. However, remember that scratch-off odds are predetermined, so each ticket has an equal chance of winning regardless of where it's bought.
What Are the Best Places to Purchase Scratch-Off Tickets Online and Tips for Success?
The best places to purchase scratch-off tickets online include reputable platforms like Jackpot.com and Lottoland. These sites offer a variety of lottery games and scratch-offs, ensuring a secure and enjoyable experience. For success, always check the odds and prize structures before buying. Set a budget and stick to it to avoid overspending. Regularly check your tickets for wins, even small ones, to maximize your returns. Lastly, consider joining online lottery pools to increase your chances of winning without significantly increasing costs. Remember, playing responsibly is key to enjoying the thrill of scratch-offs.
Where Can I Buy Scratch Off Tickets Online? Best Sites and Winning Tips
You can buy scratch off tickets online through various reputable platforms like Jackpocket, LottoGo, and Lottoland. These sites offer a wide range of lottery games, including scratch cards, with secure payment options. To increase your chances of winning, consider buying multiple tickets, choosing games with better odds, and checking for any promotions or bonuses. Always ensure the site is licensed and secure before making a purchase. Remember, while online scratch offs can be fun, they should be played responsibly.